The best we can hope for anymore is to buy one at the local Wawa for $3.49, take a sip, and tweet out that the flavor is ”…fine.” Mystery flavors don’t work unless you make it a national conversation, and for that we still at least have one to talk about. There have been something like five brand new Coca-Cola flavors this year alone, most with stupid as hell names with minimal descriptions like Starlight, Dreams, Kumquat Manifest Destiny, Bolivian Self-Determination…and so on. Still, some of this blame has to be shared amongst Mtn Dew’s competitors as well. By selling booze with a renowned soda name on it, a move that would once have been called by many as dangerous and enabling to minors, the company has decided to take away every little bit of consumer imagination (or desperation as most cases would have it) and promote hard dew as a lifeless soulless marketing stunt to further pick the pockets of the good people in the Mtn Dew Can Collectors Society(tm). Mtn Dew sold as an alcoholic beverage was pretty much the last straw for me. While some of that goodwill is being mended thanks to efforts such as the Baja Deep Dive sweepstakes, other ideas have simply taken the piss. Some of that, as we’ve stated last year, is solely the fault of the company thanks to exclusivity agreements and market saturation that would make other soda brands blush.
New Dews aren’t a call for celebration anymore, and I couldn’t really even tell you the last one that I’ve been truly excited about. If you’re a long time reader of TehBen, you’ve probably noticed we don’t talk about the Dew nearly as much as we used to. Mtn Dew just doesn’t capture my imagination anymore.
0 kommentar(er)
